Is Google Ads Worth it?
The answer is Yes, but with careful design and proper management.
According to data collected by Google in 2019:
- Google Ads convert 50% better than organic search results
- 90% of internet users see Google display ads worldwide
- 70% of mobile eCommerce customers place calls through mobile ads
Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.
What can Google Ads do?
With Google Ads and its powerful network, business owners can target a very narrow segment of demographics, which tends to lead to higher conversion rates.
Here are two examples:
- A pizzeria that offers late night delivery might target people who are 25 to 34 years old who live in ZIP code 60513, 60534, and 60546 with interests in pizza and fast food that search “best pizzeria nearby“ at between 8pm and 11pm, Monday to Saturday. Daily ads budget: $10.
- An e-commerce store that sells good quality wooden toys might target parents who age 25 to 44 with top 30% household income nationwide with interests in toys for children. The store also wants to showcase their featured toys at Google’s partner websites, Google Shopping, and Gmail. Daily ads budget: $40.
Marketing Tips:
Google Ads can be connected with other Google accounts, such as Google Business, YouTube, Gmail, Google Analytics, Google Shopping, Google Play, and more. With such powerful network, you get more selection of ad exposure to tailor to your marketing goals, such as brand awareness, lead generation, website interaction, or e-commerce sales, etc.
Our Services
Full-On Campaign Customization
Your business goals and promotion goals are our top priority. Before the Google Ads account is set up, we will learn about your business strength and weakness, analyze opportunities, select campaign options, and customize campaign details. We will together find out the keywords, especially those niche ones, that can best describe your products or services, and make those keywords bring in extra income for you.
Any campaigns can be short-term or long-term. Budgets are highly flexible. With us, no long-term contracts are required. All costs, expenses, and operation of your account will be completely transparent. After all, it’s all about your business.
Landing Page Optimization
After you decide to invest in your online ads and try to bring visitors to your website, you want them to stay and engage within the website, rather than get frustrated and bounce. You want your visitors to realize what you offer is right for them, instead of feeling that you are generic. In addition, you want to present call-to-actions to minimize distraction. We can help you achieve all of them.
Simply put, landing page optimization is user experience optimization. Our team understands online ads, consumer behavior, and sophisticated graphic design. So we will help you design pages that make sense and hence make visitors stay, engage, and convert.
Insights and Recommendation
Google Ads offers a good amount of statistics about your campaign performance. We will help you dig into the data and find out the pieces that are valuable to your business. Bi-weekly, monthly, and quarterly reports will be provided with data insights and strategy recommendation. Based on the data we collect, we continuously adjust and update your campaign settings, such as bid levels, keywords selection, campaign run time, etc. to ensure optimal performance.
We also suggest to link Google Analytics, which is free to use, to Google Ads account to obtain more useful data about your website’s overall performance. Let us be your Google Ads guys!
Marketing Tips:
A good landing page can keep visitors stay there and eventually convert, so make sure what elements you want to include and exclude on a landing page:
Include:
- Attractive headline the emphasizes your offer
- At least one supporting image
- Call-to-action
- A short form to capture visitors’ information
Exclude:
- Main navigation menu that brings visitors to other pages
- Abundant information that bores and distracts visitors
- A long form with lots of fields
- Limit yourself on just one or two landing pages
Google Ads or SEO?
Immediate Results
Organic search traffic from Google is free, and free is a pretty good price. However, when it comes to immediate results that small business owners want, this is where Google Ads comes into play.
SEO usually takes at least 4 to 6 months until some results are shown. But Google Ads delivers faster results since you pay for each of the visits you get from Google Ads through PPC.
For every $1 spent on Google Ads, the average business generates $2 in revenue, which means 200% return on investment. This makes Google Ads one of the most efficient means of advertising.
Better Measurement
With the tools, reports and data provided by Google Ads and Google Analytics, it is easier to calculate the ROI while it is relatively more difficult with SEO since there are a lot more factors that play a role and not just ad spending and revenue.
For example, for a manufacturer of dental supply it is easier to track types and regions of business that visit the website and submit inquiries with Google Ads than SEO within a three-month period.
Plus, with Google Ads, you can advertise on other Google Network instead of only Google search result pages that SEO is for.
Consider Using Both
Some people argue that when you get SEO traffic you don’t need to use Google Ads but this is a wrong approach. Even if you have good rankings, you can still use Adwords and get more exposure for the same keywords that you get SEO traffic.
Generally speaking, Google Ads and SEO are not competitors but they are two powerful tools available in your digital marketing arsenal.
It is even more helpful that social media is integrated with Google Ads and SEO for better results, since social media will promote your SEO optimized content to a wider audience.